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A 4-year programme where you learn by doing.
See how behavioural psychology is applied to real-world marketing.
Format
Opt-in Residential
Eligibility
Current Students &
Pass-outs (2025 onwards)
Commencement Date
Round 1 Closing on 15th Dec
DURATION
Including 1 Year
Industry Training
From negotiating your first trade to launching your own label, you learn marketing by
running real campaigns from Day 1.
Start with ₹500 and trade your way to an item worth ₹10,000+ while documenting your journey as you negotiate.

Launch a dropshipping business, build a brand identity around it, and take it to market from day one.

Partner with a real business and design and execute a go-to-market strategy that drives measurable growth for their product.

Build a content channel from zero and grow a real audience to 100K+ followers on YouTube or Instagram.

Design and execute a fundraising campaign for a social cause using persuasive marketing and behavioural psychology.

Identify a market gap, build your own brand, and take it to real customers with a real product.

Launch real brands, work inside brands, and learn directly from CMOs. Every part of the curriculum is designed to make our students industry-ready from day 1.

Students who built startups and pitched them on national television to India’s top investors.

The Haryana Legislative Assembly has passed the Haryana Private Universities (Amendment) Bill, 2026, establishing Masters' Union University in Gurugram. This empowers the institution to award its own degrees through its industry-integrated curricula.

Learn directly from CMOs and Marketers from companies like Apple, Zomato, boAt, Airtel, Epigamia, Kia, and more.

Live case studies with CMOs from top firms
Direct mentorship from brand and marketing heads
Industry-led workshops and immersive projects

From building legacy brands to shaping consumer behaviour, our faculty brings that
experience directly into the classroom.







From Harvard and Wharton to Apple and Meta, your classroom
is powered by Ivy League academicians and global brand leaders.
Former CEO & MD


Former CEO


Former Marketing Director


Former Partner Manager


VP and Head of Marketing


Director


Former Assistant VP


Former CMO


Former CMO


Co-founder & Chief Innovation Officer


CEO


Senior PM


Former Digital Strategist


Former Head Customer Strategy


Former Category Director


Former Head


Former Head of Marketing


Country Lead


PhD, Psychology


PhD, Clinical Psychology

Watch Video
Our students have interned at top brands like KPMG, Nestlé,
EY, Flipkart, Zepto, and more.
Offers
Students
Average CTC
(Pre-Placement Offers)
Internship Rate
Visit flagship stores, explore global brand HQs, and study at international
universities to understand how the world's most iconic brands are built.

From flagship stores to brand HQs, see how products are launched, brands are scaled, and companies operate on the ground.
Experience how brands are built across the world's biggest markets, and how consumer behaviour shifts around the globe.

Japan

Europe

Singapore

UAE

South Korea
Travel across 20+ cities in India over a term, visiting local markets in Chandni Chowk, flagship stores in Surat, and brand HQs like Adani Enterprises and Dharma Productions.

Spend a summer or semester abroad at prestigious global institutions like Harvard, UC Berkeley, NUS, Imperial College London, Babson College, or SDA Bocconi.


Study at our partner university, Illinois Tech in Chicago, and graduate with a dual degree.

Startups, content brands, and family businesses built and scaled while still in college.
Content Creators

On Shark Tank

Student Founders
Family Business Successors
Admissions, businesses, internships, and campus life, all in their own words.
Email ID

Mobile no.

Explore the Foundations of Mind & Market
Build a strong base in human psychology and marketing fundamentals. Understand how behaviour and business intersect in real-world markets.
Deepen Your Analytical & Creative Muscle
Advance into research, digital marketing, content and brand strategy, using behavioural insight and core tools to design campaigns that move audiences.
Lead Marketing Strategies Through Behavioural Insight
Shift from execution to direction, using consumer psychology to shape brand narratives while building leadership to brief, align and guide marketing teams.
Get Ready for the Real-World
Spend a year working with marketing leaders, pursuing a guided research project, studying abroad at partner universities, or transitioning into a 1-year PGP pathway

Learn directly from renowned Cornell, Stanford, Kellogg professors.
Take courses from 200+ CXOs and CMOs from Zomato, boAt, Epigamia, etc.
Experience industry immersions at brands like MakeMyTrip, Chaayos, Cars24, etc.
Our courses are taught by CMOs & Marketeers in topmost companies
such as Apple, Meta, boAt, Airtel, Epigamia, Kia, and more.








































Step inside flagship stores, legacy brand houses, and creative agencies to see how brands shape desire, build community, and command premium prices. Understand how psychology shapes marketing by experiencing it first-hand.


See how trust is built, choices are influenced, and consumer journeys are designed end to end.
Experience how world-class organisations decode consumer psychology, build brand equity, and drive demand across diverse cultural markets.


Visit institutions like Mercedes and the UN Headquarters and understand premium brand positioning and how global organisations build credibility and long term trust.





Learn from Singtel and Agoda on digital consumer journeys, platform psychology, behavioural nudges, and scaling across culturally diverse markets.



Engage with Rakuten, Nissan, and Daikin to understand brand loyalty, product perception, design thinking, and how cultural values shape marketing strategy.





Explore Careem and DIFC Innovation Hub to see how emerging markets build aspirational brands, drive adoption, and create new consumer habits.



Delhi NCR
Jalandhar
Mundra & Ahmedabad
Mumbai
Goa
Bengaluru
Darjeeling
Lucknow
The immersions listed are indicative and may change based on partner availability and unforeseen circumstances.

Visit Chandni Chowk to trace retail heritage, explore D2C brands, experience Parliament, ECI, NDMA and attend 9 CXO sessions.





Uncover how ITC manufactures, how NIVIA went global, explore agriculture manufacturing at Sonalika, attend 5 CXO sessions and witness large-scale education at LPU.





Explore 3 Adani enterprises covering Ports, Wilmar, and Solar, tour Amul's dairy factory, engage with IIM Ahmedabad Ventures, and attend 4 CXO sessions.





Unravel what goes behind iconic names like Dharma, the Dabbawalas and Godrej, gain financial insights from RBI, BSE/NSE, and HDFC and attend CXO sessions.







Cruise to Goa on Cordelia, explore iron mines and a Feni distillery, and immerse in Fado music, Portuguese culture, and Goa's nightlife.





Learn to build winning e-commerce strategies, explore aerospace innovation and understand how IT services became India's largest export success.






Experience a rural immersion in Indo-Nepal villages and visit Darjeeling tea estates to learn brand building, culture, and sustainability.



Explore Uttar Pradesh's defense manufacturing, global luxury embroidery, and meet government leaders shaping a trillion-dollar economy.




The immersions listed are indicative and may change based on partner availability and unforeseen circumstances.


UG to Master's Pathway:
Get Direct Master's Degree in New York
Complete three years at Masters' Union University and progress directly into a one-year master's programme at IE New York College, graduating with both an undergraduate and a postgraduate degree in four years.
UG Psychology & Marketing graduates can pursue:





At Masters' Union University, your peers are exceptional, from international athletes and Shark Tank finalists to crore-portfolio investors. Our classroom is a melting pot of talent, ambition, and real-world impact. We seek students who stand out and have the drive to excel.

| Rounds | Dates | Online Scholarship Test | Interviews | Results | Application Fees | Status | Commencement | Action |
|---|---|---|---|---|---|---|---|---|
| Round 1 | 5th Oct ‘26 - 15th Dec ‘26 | Oct/Nov ‘26 | Oct/Nov ‘26 | Oct/Nov ‘26 | INR 1000/- | Active | Aug '27 | Apply Now |
| Early Round | 24th July ‘26 - 30th Sept ‘26 | Aug/Sept ‘26 | Aug/Sept ‘26 | Aug/Sept ‘26 | INR 500/- | Active | Aug '27 | Apply Now |

01.
Complete the
Application
01.
Complete the
Application
Essential Documents
School Marksheets of Class X and XI
12th grade passing certificate for students graduating in either year 2025, 2026, or 2027
02.
Take the
Scholarship Aptitude Test
02.
Take the Scholarship Aptitude Test
About the Online Scholarship Test
After completing the application, students will receive an online scholarship test from home. The test will be two hours long and will consist of questions on data analysis, numerical ability and logical reasoning. A practice test will also be provided. Students will get 15 days to finish the scholarship test. Based on the aptitude scores, students will be further shortlisted and contacted by the admissions team with information about their in-person simulation and interview. Preparation materials for the test can be found here.
Students also have the option to provide their JEE/IPMAT/SAT/CUET scores. The scholarship test becomes optional for those who have provided their scores.
Watch a student-led breakdown of a test strategy that can help you secure Masters’ Union University Scholarship here.
03.
Schedule In-Person
Marketing Simulation
& Interview
03.
Schedule In-Person Marketing Simulation & Interview
About In-person Business Simulation & Interview
The in-person marketing simulation will require candidates to role-play as a CXO of a company and solve its Marketing and HR challenges in a team of 5-6 applicants. The interview will be a 1-1 conversation with our faculty or senior leadership.
The in-person marketing simulation and interview will be conducted on the same day for a student. These will be scheduled across major cities in India, and over Zoom in exceptional cases.
04.
Admission
Decision
04.
Admission Decision
Status of Evaluation
Once shortlisted applicants have submitted their application along with their aptitude scores, the admissions team will respond with their final decision and the students will fall into three categories:
Accepted
Applicants who have been offered admission to Masters’ Union University will receive their decision along with the financial structure for the upcoming programme.
They will have 7-21 days to confirm their admission through payment of the admission fee.
Rejected
Applicants rejected by the admissions team can apply to the programme again in the next academic year.
Waitlisted
Masters’ Union University doesn’t maintain any ranked waitlist. Applicants placed in this category will have their admission dependent on the spots that might become available in the class.
The admission committee reconvenes to decide the results and promotion of candidates from the waitlisted to the accepted pool, regularly.
Masters' Union University offers a Lateral Entry pathway, allowing students in their first year at any other university to transfer seamlessly into our cutting-edge Undergraduate Programme in Psychology & Marketing. Take the leap and elevate your academic experience with industry-aligned curriculum, expert mentorship, and real-world exposure. The online admission process is the same for all applicants.

| Years | Non-Refundable Admission Fee | 4 Years Tuition Fee |
|---|---|---|
| Year 1 | INR 1,80,000/- | INR 10,80,000/- |
| Year 2 | - | INR 15,95,000/- |
| Year 3 | - | INR 17,85,000/- |
| Year 4 | - | INR 7,90,000/- |
| Total Fee | INR 1,80,000/- | INR 52,50,000/- |
*4th Year fees may differ if you study abroad at a partner university or pursue the PGP Pathway.
| Accommodation Type | All Inclusive Amount |
|---|---|
| Twin Sharing (Per Month) | INR 27,500/- |
| Single Sharing (Per Month) | INR 48,500/- |
The amount mentioned for the hostel does not include electricity charges and taxes.
The following financial institutions can provide loans for up to 95% of the programme fees
to the admitted students. Check out all finance options here.








Amount
100% Cost of Education
Interest Rate
Secured - 8.95%
Tenure
Up to 15 Years
Cost Covered
Tuition fees + Living expenses (No Margin Money)
Quick Services
Quick and hassle-free services
Security
Collateral required for secured loan
Online Application
Online Application Accepted
Income Tax Benefits
Available under Section 80E of Income Tax Act 1961
Amount
95% of the total cost 100% funding option available
Interest Rate
Secured loans at 9.25%
Unsecured Loan at 9.25%
Tenure
Secured: Course Period + 15 years
Unsecured: Course Period + 10 years
Moratorium
Course Period + 6 months (optional)
Insurance
Max Life
Processing Fee
Applicable as per Axis Bank norms
Amount
As per Eligibility
Interest Rate
9.0%
Tenure
Up to 144 months
Cost Covered
College related and expenses details
Moratorium
EMI/ SI/ Partial SI
Processing Fee
Rs 5000+taxes
Online Application
Online Application Accepted
Amount
1 Cr Unsecured
After 1 Cr Collateral
Interest Rate
Floating 9.5-13 %
Tenure
Course i.e. 6 month & then 10 years
Cost Covered
Tuition fees + Living expenses
Security
Simple-interest disbursement amount
EMI will start after
Amount
90%-95% of total expenses
Interest Rate
Secured - Starts at 9% p.a.
Unsecured - Starts at 11% p.a.
Tenure
Up to 15 years
Cost Covered
Tuition Fee + Travel Expenses + Living Expenses
Online Application
Completely online process
Amount
100% Cost of Education
Interest Rates
Floating 10-11%
Tenure
14 Years
Covered Cost
Tuition fees + Living expenses
Security/Moratorium
Immediate SI
Amount
100% Cost Covered
Interest Rates
11% -12%
Tenure
14 Years
Covered Cost
Tuition + Living Cost
Processing Fees
1%+GST
Security/Moratorium
Immediate SI
Application Processing Mode
Online
Amount
Up to ₹50 Lakhs (Unsecured Loan)
Interest Rates
Starting from 9.75%
Tenure
Up to 144 months
Covered Costs
Tuition fees, living expenses, and other miscellaneous expenses (e.g., laptop, etc.)
Processing Fees
0.25% - 0.75% of the loan amount
Security/Moratorium
EMI/SI or partial interest repayment.
Application Mode
Online
Amount
Upto 1 Cr (Non Collateral)
Interest Rates
Starting from 8.5% (Secured)
Starting from 10.5% (Unsecured)
Tenure
Upto 15 years
Covered Costs
Tuition fees + Living expenses
Loan Type
Secured/Unsecured
Online Application
Completely online process
Income Tax Benefit
Yes (under section 80E)
Security/Moratorium
Course Period + 6 months (Secured)
EMIs with partial interest flexibility (Unsecured)
The following financial institutions can provide loans for up to 95% of the programme fees
to the admitted students. Check out all finance options here.








Amount
100% Cost of Education
Interest Rate
Secured - 8.95%
Tenure
Up to 15 Years
Cost Covered
Tuition fees + Living expenses (No Margin Money)
Quick Services
Quick and hassle-free services
Security
Collateral required for secured loan
Online Application
Online Application Accepted
Income Tax Benefits
Available under Section 80E of Income Tax Act 1961
Amount
95% of the total cost 100% funding option available
Interest Rate
Secured loans at 9.25%
Unsecured Loan at 9.25%
Tenure
Secured: Course Period + 15 years
Unsecured: Course Period + 10 years
Moratorium
Course Period + 6 months (optional)
Insurance
Max Life
Processing Fee
Applicable as per Axis bank norms
Amount
As per Eligibility
Interest Rate
9.0%
Tenure
Up to 144 months
Cost Covered
College related and expenses details
Moratorium
EMI/ SI/ Partial SI
Processing Fee
Rs 5000+taxes
Online Application
Online Application Accepted
Amount
1 Cr Unsecured
After 1 Cr Collateral
Interest Rate
Floating 9.5-13 %
Tenure
Course i.e. 6 month & then 10 years
Cost Covered
Tuition fees + Living expenses
Security
Simple-interest disbursement amount
EMI will start after
Amount
100% Cost Covered
Interest Rates
11% -12%
Tenure
14 Years
Covered Cost
Tuition + Living Cost
Processing Fees
1%+GST
Security/Moratorium
Immediate SI
Application Processing Mode
Online
Amount
90%-95% of total expenses
Interest Rate
Secured - Starts at 9% p.a.
Unsecured - Starts at 11% p.a.
Tenure
Up to 15 years
Cost Covered
Tuition Fee + Travel Expenses + Living Expenses
Online Application
Completely online process
Amount
100% Cost of Education
Interest Rates
Floating 10-11%
Tenure
14 Years
Covered Cost
Tuition fees + Living expenses
Security/Moratorium
Immediate SI
Amount
Up to ₹50 Lakhs (Unsecured Loan)
Interest Rates
Starting from 9.75%
Tenure
Up to 144 months
Covered Costs
Tuition fees, living expenses, and other miscellaneous expenses (e.g., laptop, etc.)
Processing Fees
0.25% - 0.75% of the loan amount
Security/Moratorium
EMI/SI or partial interest repayment.
Application Mode
Online
Amount
Upto 1 Cr (Non Collateral)
Interest Rates
Starting from 8.5% (Secured)
Starting from 10.5% (Unsecured)
Tenure
Upto 15 years
Covered Costs
Tuition fees + Living expenses
Loan Type
Secured/Unsecured
Online Application
Completely online process
Income Tax Benefit
Yes (under section 80E)
Security/Moratorium
Course Period + 6 months (Secured)
EMIs with partial interest flexibility (Unsecured)
Email ID

Mobile no.

Students who built startups and pitched them on national television to India’s top investors.
Building businesses from scratch, with some crossing ₹3Cr+ in revenue before graduation.
Building audiences of thousands on YouTube and Instagram, one video at a time.

@tedsmithfashion
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18.0M+

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@ft.simranxx
6.4K
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@onrecord_meet
0.5K
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@pranjalsagrawal
5.4K
909.5K+

@lifewith.yashh
14.3K
900K+

@cospireEdu
1.52K
119.72K+

@tanmayjain.02
1.2K
55k+
Taking over family businesses and transforming them with data insights, AI automation, and digital marketing.

Students start securing pre-placement offers as early as their second year, working across India, San Francisco, Abu Dhabi, and Dubai in consulting, tech, startups, and consumer brands.
35LPA
Highest CTC
(Pre-Placement Offers)
17LPA
Average CTC
(Pre-Placement Offers)
120+
Companies

With a year still left to graduate, students secure pre-placement offers in their third
year, across top companies and roles.
Students share how they secured internships, worked on real projects,
and gained hands-on experience across leading companies.




















Our UG students achieved an average CTC of ₹19 LPA, with placements at leading companies such as PwC, Vedantu, Panasonic, Shiprocket, etc.
Top recruiters include McKinsey, Bain, BCG, Google, Microsoft, Razorpay, KPMG, EY, PwC, Zerodha, etc
Our career coaches handhold you through resume building, mock interviews, and career outreach

Class of
2029
Get a glimpse into the energy, talent, and adventures that
shape student life beyond the classroom.


2025-26
2024-25
Witnessing their child evolve into a confident, ambitious, and industry-ready professional is every parent’s dream. At Masters’ Union University, our hands-on, immersive approach ensures that students not only excel academically but also develop real-world skills, leadership qualities, and an entrepreneurial mindset. Hear from parents who have seen this transformation first-hand.
We proudly showcase the diverse states represented by our students.
From coast to coast, our campus is a melting pot of vibrant cultures and perspectives, fostering an enriching learning environment for all.

Class Diversity
150+
Cities
25+
States
28.5%
Female Students

Round 1
2027 UG Applications Open
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